FINAL DESIGN: POSTER

Typography for the poster

As You can see the main issue I had with this poster was that the image of the Lucy took up most of the space which left minimal space for the title, by line and review. So, I was reduced to using the left hand side of the poster to get everything across.The fonts that I used were FB Agency/ Bank Gothic once I had sorted out the fonts the spacing of the text was the issue. Because of the background I had to make sure the writing was visible that is why I used the font colour light yellow so that it stand out. The title 'Lucy' is in the middle because it separates the byline and review comment I did this because the attraction because if I put the byline and review comment together then the writing would become unclear and the title of the film would not really be the focus.

The image for the Poster

The film poster I decided to do was called 'LUCY'.In the beginning I had an idea just to put the image of Lucy as the background and then have the title embedded into the background image. However looking at other film posters that had been made for Lucy it looked very similar, also because of the background image I was unsure whether the title would even stand and I was having difficulty looking for a font that was thick enough to stand due to these limitations I decided to do another idea. Finally I decided to use an image of her face but I only showed one side of her face and used an image of the galaxy since the film is a sci-fi film. Using Photoshop tools such as the magic wand and airbrushing I was able to embed the both images well.

Final Design: SECOND BOOK COVER

Even though I made this book cover I still chose the initial book cover compared to this one.

Second Book cover : TYPOGRAPHY

I decided to do a Second Book cover because I wanted to see if I could do anything different with another image. The image that I randomly picked did not need any changes done so I left image and focused on the typography and font. Because the background was quite bright it was just a close up of flowers:

1. I thought the writing should be in italics or should be presented as a girl's handwriting, joined up pretty 2. I needed to use neutral colour like black or white because they would not fade into the background In doing so, I found it very difficult to find the right font was looking for the closet font I found was this:

The problem I found with the font was that it was too thick and bold and I started to reconsider the kind of font I wanted to use. But the font for the Author was the one that I liked so I decided to use it for the title instead. Then I changed the Author's font and colour so that it could stand out more.

In the end I decided to use these two fonts, it was just the placing the of the words now so instead of aligning them down the centre line I decided that I would align the Author's name to the left vertically. As for the title I decided that I would place it off the centre but somehow connect the title and the Authors name using the 'of' and 'the'. I did this because I though it would look very interesting and different compared to the other Book cover.

Final Design: BOOK COVER

The lettering on the book cover

When I first decided what Font to use I thought of something that would stand out and look appealing especially as I had applied the opacity to the background. The font I used was impact Label from the website DAFONT. Once the font had been done it was now about the placing of the image and at first I was played around with the words trying to put them in different positions because I did not like it when it was all positioned down the centre. So I felt like because the words of the title were 'Broken arm inside the sleeve' I Thought that 1. I had to show some part of the person in the image with the bag 2. The title should be defragmented Also with the Author name, I thought that it should be very simple but bold so that it is visible but it should not take precedence of the book cover. The only aspect that I tried to play with, in terms of the Author name was the First letter of the first name and surname and trying to make the other letters smaller.

The Background Image

The first image with the car I decided to change that Idea because I didn't want to continue with that one so I went back on the website and chose this image.

I decided that due to the the Title of the book cover was 'Broken Arm inside the sleeve'I decided that the picture should only show a certain amount of the the background and focus on the girl and her bag. So I First cropped some of the image and then lowered the opacity.

However, when I added the writing I still had second thoughts about increasing the opacity but for some reason I like the first one.

Book cover : Image

This was the first image I randomly got from http://www.flickr.com/explore/interesting/7days when I downloaded it I thought about the image and if I could change anything such as the colour or the look of the image slightly. First, I started with the saturation because the title of the book is called "I did it with integrity" So I decided that i would make the wall of the picture quite bright which could insinuate that maybe the main character has killed someone.

Final Logo: Weasley Wizard Wheezes

Stage 3

The font is really important factor that is why I left it till last because I wanted to see how the rest of the logo would turn out. Using word I looked at range of different fonts that would help decide which one goes with the logo and the theme which relate back to the film Harry Potter.

Between Apple chancery and Wide latin, those were my two choices of fonts: Apple chancery:

Wide latin:

In the end I chose Apple chancery font for the banner however I could not use the other font because it looked very stretched out. Also I could not use the same font for the banner around the circle because it did not look very good so I used Nueva STD instead. After I had decided on the font to use I thought the logo still looked quite boring so I decided to add some illustration to it by put a top hat on one side of the banner and a bunny rabbit coming out of it to highlight that it is a magical joke shop.

Stage 2

Inside the circle I had two ideas either : put a wand inside the circle that would cross each other and the put the letter W inside the 4 blank spots that the cross had made. Reflecting the name of the brand 'Weasley Wizard Wheezes'. Or the other idea was just to put multiple W's to fill up the inner circle to represent the brand. In the end I decided to go with using two wands:

But the image of the face was too big so you cannot see the letter 'W' or the wands so I took this out and decided to keep it plain for now. The next stage was to sort out how the placing of the words and it's display. So I spread the logo around the circle and added in the extras points that the joke shop has to offer. But when I was spreading the words around the writing was upside down so I tried to write it the other way by adding layer so that when people read they will not find it difficult.

Eventually I decided that I would put the extra points about the joke shop around the circle instead and keep the picture in the middle with nothing the background and make a banner, which would display the name of the logo.

Stage 1

In the beginning I found it difficult to figure out what would go on the logo whether it would be all writing or I would use the idea from other logos to use the face of the Brothers. But eventually I used the idea of the face and once I had found the picture I used Photoshop to help edit the picture a little using the lasso tool and some airbrushing.

In Illustrator I used a vector which helped me to highlight different parts of the face and change the colour and look of the image. However I felt that the vector limited certain things I wanted to do with the colour on the image. But so far:

As you can see on the Image I have highlighted apart of the image to see how the vector has pinpointed certain parts of the face the limitation is really because the smaller parts that you can see on the image are harder to put colour on that's why the image still looks half unfinished because I am deciding whether to leave it as it is or continue adding more colour and shade. Besides the image I thought about How I am going to input the writing : the logo and the extra information about the joke shop. At first I was just going to use the head and put the writing at the bottom and the top but that would look disorganised so decided to make a circle to make the basis of the design and put the face inside.

The colour choice of the circle was orange and grey because I felt those two colours who compliment each other because looking at the earlier research I did on many of the logos for the joke shop orange was an essential colour to use. I chose Grey because I felt that the orange is a bright colour and matching it with grey which is a quite neutral colour would help the writing and the central image to stand out.

Inspiration for my logo

The inspiration for my Logo came from the fictional film Harry Potter. In the film two of the main characters the Weasley brothers made a joke shop called the 'Weasley Wizard Wheezes'.

Using both of these images gave me ideas to construct a logo for the Weasley brothers joke shop. The main parts of both logos that seemed necessary to use in the logo was: 1. Face of the Weasley brothers 2. The extra headline telling me what they give sell at their joke shop 3. The importance of how the name of the logo is displayed.